Protect what already worked
Existing search intent, content value and trust signals stayed intact while the technical constraint was replaced.
All client work
Varga Antik · Fine art · Acquisition platform
From 100 to 500 online enquiries a month.
A proven WordPress presence became a custom platform connecting specialist content, AI-assisted intake, internal operations and paid acquisition.
Starting situation
The website still converted. The business had outgrown the system behind it.
Varga Antik already had search visibility, a trusted brand and a working enquiry path. Growth brought more specialist content, campaigns, events and operational demands. Another visual reskin would have preserved the constraint. The responsible next step was a platform designed around the business as it actually operated.
Key decisions
Three decisions made the rebuild commercially useful
Treat acquisition as one system
Content, campaigns, landing journeys and enquiry handling were designed as connected parts of the same commercial loop.
Let AI prepare, not decide
AI organises context, images and first-contact information; valuation and commercial decisions stay with a human expert.
Inside the system
A digital flagship and a working acquisition system
The public experience earns trust. The protected platform turns that attention into structured, actionable work.
01
Trust-first public experience
Fast service and editorial routes for a reputation-sensitive profession.
02
Photo-aware AI intake
Visitors can share context and object photos before they know the right specialist vocabulary.
03
Custom enquiry administration
Conversations, images, summaries, scores, statuses and private notes form one working record.
04
Content, events and communication
The owners can manage specialist content, roadshows and operational email without rebuilding the site.
A combined commercial result
The increase from around 100 to around 500 average monthly online enquiries is the combined result of the custom platform, conversion work and ongoing Google and Facebook campaign management. It is not presented as website-only attribution or a revenue claim.
“Maco understands our business and the importance of trust. Today he manages our website, continuous conversion improvements and advertising as one connected acquisition system. We recommend him to businesses that want a committed long-term partner, not simply a supplier.”
Varga István és Varga ErikaOwners · Rugexpert Kft. · Varga Antik
€10k–30k · Founder-led delivery
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